Course webpage is here: http://peterasaro.org/courses/2016wMT.html

Course blog is here: http://MediaTheoryW2016.wordpress.com

Course Description

This course is required of all first-year Media Studies students; students may be advised to take the course either concurrently with or in the semester after Understanding Media Studies. Media Theory provides an overview of the major schools of academic thought that have influenced the field of Media Studies, as they pertain to three central themes: Media and Power, Media and Technology, and Media and Aesthetics. The historical and philosophical roots of the discipline are emphasized through a wide variety of readings, discussions, and academic writing assignments.

This course is a survey of ideas. Media Studies is an inter-disciplinary field of study. We tend to assume that ours is an exceptional era, one unprecedented in its mediatization, unique in its digitality, its information- and image-centricity. But even if the conditions of our media environment are unprecedented, these claims of exceptionality are not new nor are the practices of thinking about and theorizing media and communication. In this course we will focus on the schools of thought that have shaped the study of media throughout the 20th century, and the theories that have lain the foundation for media studies in the 21st century. We will discover that media studies, as it emerged as an academic discipline, has borrowed from a variety of other fields, including literary theory, art history, anthropology, sociology, history, and philosophy, to name just a few. As we come to appreciate the interdisciplinary nature of media studies, we will also have to consider what distinguishes our field from others: What constitutes a medium? What is communication? And, furthermore, what is "theory" and what good is it to theorize the media, or any cultural practice or product, for that matter? We have time this semester only to survey the field to see the primary ways others have approached the study of media and, in the process, to acquire a vocabulary of theory and establish a set of questions we can apply to the study of media.

This course aims at a critical analysis of how media have changed (and are changed by) the social perception of reality, modes of social communications, and power relations, and are inextricably linked to social structures, life practices, cultural developments, and material technologies. To this end we will consider three fundamental areas: Aesthetics, Power and Technology.

Media Theory will serve not only as a foundational course for intermediate and advanced courses in the Media Studies Program, but as a sharp critical engagement of the roles the media play in our individual and collective experience. Selected viewing and listening assignments will supplement readings and provide material to work with in class discussions.

COURSE REQUIREMENTS & GRADING:

Class Attendance and Participation: 20%
Blog Entries & Comments: 25%
Mid-Term Exam: 25%
Final Project: 30%

Class Attendance and Participation: 20%

You are expected to have thoroughly and thoughtfully read the assigned texts and to have prepared yourself to contribute meaningfully to the class discussions. For some people, that preparation requires taking copious notes on or abstracting the assigned readings; for others, it entails supplementing the assigned readings with explanatory texts found in survey textbooks or in online sources; and for others still, it involves reading the texts, ruminating on them afterwards, then discussing those readings with classmates before the class meeting. Whatever method best suits you, I hope you arrive at class with copies of the assigned reading, ready and willing to make yourself a valued contributor to the discussion, and eager to share your own relevant media experiences and interests. Your participation will be evaluated in terms of both quantity and quality.

As this is a survey course, regular attendance is essential. You will be permitted two excused absences (you must notify me of your inability to attend before class, via email or phone). Any subsequent absences and any un-excused absences will adversely affect your grade.

Blog Entries & Comments: 25%

Students will be required to make weekly blog entries commenting on the readings for the week. You will be required to create an account on WordPress, and send me an email with their LoginID, so that you can be added as authors for the collective course blog. Everyone will be posting to a common blog page, and this will be readable by your classmates. Access to the blog will be restricted to class participants. When writing and making comments, you are expected to treat other students with the same respect and courtesy as you should in the classroom.

Discussion questions will be posted each week to help stimulate the writing process. You are also expected to read the posts of your classmates, and to comment on at least 2 other posts each week. Posts will not be graded, but both the TA and I will read them and occasionally comment on them.

Blog posts and comments will be due before the start of each class. They are time stamped when you post them. Discussion questions for the next week will be posted shortly after each class.

Mid-Term Exam: 25%

Questions Given: October 19
Answers Due: October 26
There will be a midterm exam due before Fall Break.

The Mid-Term Exam will be a Take-Home Essay Exam. Three (3) Exam Questions will be posted on the Blog assignment page (in lieu of the regular Blog Assignment). You are to choose one (1) Exam Question to answer in a 1000 word essay (approx. 3-5 pages, Times New Roman, 12pt font, double spaced)

IMPORTANT: Your paper should be submitted to me directly by email in electronic form (Word Perfect, MS Word, PDF, HTML and plain TXT are all fine). All quotations and references must be properly cited.DO NOT POST YOUR ANSWERS ON THE BLOG!

Final Paper: 30%

Proposals Due: November 16
Paper Due: December 14
Length: 3000-5000 words (approx. 12-18 pages)

There will be no final exam. Instead, a 3000-5000 word (Times New Roman, 12pt font, double spaced) term paper is due on the last day of class. If that time will not work for you, you need to make other arrangements at least ONE WEEK IN ADVANCE.

Paper topics can address any aspect of the topics and materials discussed in class. They can focus on the theories themselves, or in applying the theories to media phenomena. Papers should include materials beyond what is directly covered in class, as appropriate for your topic. The blog will provide many ideas for papers, as will class discussion. You will have to write a proposal for your paper, but you should be thinking about possible topics throughout the semester.

Your paper should be submitted to me in electronic form (Word Perfect, MS Word, PDF, HTML and plain TXT are all fine). Late papers will not be accepted, as I must turn in grades shortly thereafter.

Useful Resources:

Lawrence Grossberg, Ellen Wartella & D. Charles Whitney, Media Making: Mass Media in Popular Culture, Thousand Oaks, CA: Sage, 1998.
Vincent B. Leitch, Ed., Norton Anthology of Theory and Criticism, New York: W.W. Norton, 2001.
Dominic Strinati, An Introduction to Theories of Popular Culture, New York: Routledge, 1995.
W.J.T. Mitchell's "U Chicago Media Theory Glossary"
Kristi Siegel, "Introduction to Modern Literary Theory"

Tips for Reading Theory:

"How to Read Theory," James Klumpp, University of Maryland
"Five Skills a Good Theorist Must Master," James Klumpp, University of Maryland
"Heuristics for Studying Theory," Vincent Leitch, University of Oklahoma
"Hints on How to Read Theory," Michelle Murphy, University of Toronto
Benjamin Bloom's Taxonomy, University of Victoria

READINGS

All readings will be available electronically, via the web, in PDF, MS Word, HTML, or similar format.

Part I: What is Media Theory?

Week 1: August 31
Introduction

Course Overview

How to create a WordPress Account, and make a Blog Entry

Watch: Douglas Rushkoff, Generation Like (2014) PBS Frontline.

Recommended:

Watch: Douglas Rushkoff, Merchants of Cool (2001) PBS Frontline

Watch: Douglas Rushkoff, Digital Nation (2010) PBS Frontline

Week 2: September 7
What is Media? What is Media Theory?

Required:

Marshall McLuhan, "The Medium is the Message," in Meenakshi Gigi Durham and Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed., Malden, MA: Blackwell, 2006: 129-138.

Mark Hansen, "Media Theory," Theory, Culture & Society, 23(2-3) (2006): 297-306.

Denis McQuail, "First Approaches," in McQuail's Mass Communication Theory, 4th ed., London: Sage, 2000: 4-15.

Recommended:

Georg Stanitzek, "Texts and Paratexts in Media," Critical Inquiry 32.1 (Autumn 2005): 27-42.

Kevin Williams, "Introduction: Unraveling Media Theory" and "Section 1: Developing the Field: A History of Media Theory," in Understanding Media Theory, London: Arnold, 2003: 1-70.

W. J. T. Mitchell, "Medium Theory: Preface to the 2003 Critical Inquiry Symposium," Critical Inquiry, 30/2 April, 2003.

Watch: Marshall McLuhan clips on CBC
The World is a Global Village (1960)
McLuhan predicts 'World Connectivity' (1965)
A Pop Philosopher (1965)
Oracle of the Electronic Age (1966)
McLuhan and Mailer Go Head-to-Head (1967)

Week 3: September 14
What is Theory?

Required:

Jonathan Culler, "What Is Theory?" In Literary Theory: A Very Short Introduction, New York: Oxford University Press, 1997: 1-17.

M. H. Abrams, "The Orientation of Critical Theories," In The Mirror and the Lamp: Romantic Theory and the Critical Tradition, Oxford: Oxford University Press, 1953: 3-29.

Listen: Radiolab podcast on Words, August 9, 2010

Recommended:

Vincent B. Leitch, "Preface," "Assessing Reading Practices: From New Criticism to Poststructuralism to Cultural Studies," and "Theory Fashion", in Theory Matters, New York: Routledge, 2003: vii-x, 9-15, 29-33.

Terry Eagleton, "The Rise and Fall of Theory" and "The Path to Postmodernism," in After Theory, New York: Basic Books, 2003: 23-73.

Antonio Gramsci, "The Study of Philosophy," inSelections from the Prison Notebooks of Antonio Gramsci, New York: International Publishers, 1971: 323-377.

Mediology Maps:
mediology-map.html
appliedtheory.jpg
WhyMediology.html

Part II: Media and Power

Week 4: September 21
Power I: Deception & Propaganda

Required:

Edward Bernays, Propaganda, Horace Liveright Inc., 1928, pp. 1-61 and 135-153.

Edward Herman & Noam Chomsky "A Propaganda Model," in Meenakshi Gigi Durham & Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed., Malden, MA: Blackwell, 2001: 280-317.

Max Horkheimer & Theodor Adorno, "The Culture Industry: Enlightenment as Mass Deception," in Meenakshi Gigi Durham and Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed., Malden, MA: Blackwell, 2001: 71-101.

Watch: Mark Achbar and Peter Wintonick, Manufacturing Consent: Noam Chomsky and the Media, 1992, 167 min.

Recommended:

Watch: Adam Curtis, The Century of the Self, 2002, 235 min.

Stuart Hall "Encoding/Decoding," in Meenakshi Gigi Durham and Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed., Malden, MA: Blackwell, 2001: 166-176.

Week 5: September 28
Power II: Ideology & The Public Sphere

Required:

Karl Marx & Frederick Engels. "The Ruling Class and The Ruling Idea," reprinted in Meenakshi Gigi Durham and Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed. Malden, MA: Blackwell, 2001: 39-42.

Jürgen Habermas, "The Public Sphere: An Encyclopedia Article," reprinted in Meenakshi Gigi Durham and Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed. Malden, MA: Blackwell, 2001: 102-107.

Nicholas Garnham, "The Media and the Public Sphere," in Habermas and the Public Sphere, Cambridge, MA: MIT Press, 1995: 359-376.

Watch: Jon Stewart on Crossfire, 2004.
Read: Adrienne Lafrance, "Donald Trump is a 1960s Technology Critic's Worst Nightmare," The Atlantic , September 22, 2016.

Recommended:

Watch: Sidney Lumet, Network, MGM, 1976, 121 min.

Nancy Fraser, "Rethinking the Public Sphere," reprinted in Simon During, Ed., The Cultural Studies Reader, 2nd ed., New York: Routledge, 1993: 518-536.

Craig Calhoun, "Introduction," in Habermas and the Public Sphere, Cambridge, MA: MIT Press, 1995: 1-50.

David Joselit, "The Video Public Sphere," in Nicholas Mirzoeff, Ed., The Visual Culture Reader, New York: Routledge, 1998: 451-457.

Antonio Gramsci. "History of The Subaltern Classes, and The Concept of 'Ideology'," reprinted in Meenakshi Gigi Durham and Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed., Malden, MA: Blackwell, 2001: 43-47.

Stanford Encyclopedia of Philosophy: Juergen Habermas

Week 6: October 5
Power III: Discipline and Control

Required:

Michael Foucault, "III. Discipline, 3. Panopticism," in Discipline & Punish: The Birth of the Prison, New York: Vintage Books, 1975 (translated from the French by Alan Sheridan, 1977): 195-228.

Alexander R. Galloway and Eugene Thacker, "Protocol, Control, and Networks," Grey Room, 17, Fall 2004: 6-29.

"How Trump Set Off a Civil War Within the Right-Wing Media," New York Times, September 30, 2016.

Recommended:

Gilles Deleuze,"Control and Becoming" and "Postscript on Control Societies," in Negotiations, 1972-1990, New York: Columbia University Press, 1995: 169-182.

Joshua Meyrowitz, "Media and Behavior: A Missing Link," in No Sense of Place: The Impact of Electronic Media on Social Behavior, New York: Oxford University Press, 1985: 13-34.

Alexander R. Galloway, "Protocol," Theory, Culture & Society, vol. 23 (2006): 317-320.

Week of October 12
NO CLASS DUE TO YOM KIPPUR

Week 7: October 19
Power IV: Bias and Representation
MIDTERM QUESTIONS POSTED

Required:

Nikolas Rose & Thomas Osborne, "Do the Social Sciences Create Phenomena: The Case of Public Opinion Research," British Journal of Sociology, 50, 3 (1999): 367-396.

Herman Gray, "The Politics of Representation In Network Television," in Meenakshi Gigi Durham and Douglas M. Kellner, Eds., Media and Cultural Studies: KeyWorks, Rev. Ed. Malden, MA: Blackwell, 2001: 439-462.

Lisa Nakamura, "Menu-Driven Identities: Making Race Happen Online," in Cybertypes: Race, Ethnicity, and Identity on the Internet, London: Routledge, 2002: 101-135.

Nate Cohn (2016) "How One 19-Year Old Illinois Man Is Distorting National Polling Averages," New York Times, Oct. 12, 2016.

Watch: The Persuaders (2004) PBS Frontline
430 Demographics (2008) TheOnion.com

Recommended:

Harold Innis, "The Bias of Communication," in The Bias of Communication, Toronto: University of Toronto Press: 33-60.

Judith Butler, Gender Trouble: Feminism and the Subversion of Identity (excerpt)

Part III: Media and Technology

Week 8: October 26
Technology I: Science & Technology Studies
MIDTERM EXAMS DUE

Required:

Bruno Latour, "A Collective of Humans and Nonhumans," in Pandora's Hope: Essays on the Reality of Science Studies, Cambridge, MA: Harvard University Press, 1999: 174-215.

Gary Lee Downey, Joseph Dumit & Sarah Williams, "Cyborg Anthropology,"Cultural Anthropology, May 1995, Vol. 10, No. 2: 264-269.

Judy Wajcman and Paul K. Jones, "Border Communication: Media Sociology and STS," Media, Culture & Society, September 2012, vol. 34, no. 6, pp. 673-690.

Christina Dunbar-Hester, "Beyond McLuhan: Your New Media Studies Syllabus," The Atlantic, September 16, 2010.

Recommended:

Pablo Boczkowski & L. Lievrouw, "Bridging STS and Communication Studies: Scholarship on Media and Information Technologies," in O. Amsterdamska, E. Hackett, M. Lynch & J. Wajcman (eds.), The Handbook of Science and Technology Studies, Third edition, Cambridge, MA: MIT Press, 2007: 949-977.

Michel Callon (1986) "Some elements of a sociology of translation: domestication of the scallops and the fishermen of St Brieuc Bay," First published in J. Law, Power, action and belief: a new sociology of knowledge? London, Routledge, 1986, pp.196-223.

Bruno Latour, "Glossary," inPandora's Hope: Essays on the Reality of Science Studies, Cambridge, MA: Harvard University Press, 1999: 303-311.

http://en.wikipedia.org/wiki/Science,_technology_and_society

 

Week 9: November 2
Technology II: Cybernetics & Information

Required:

Peter Asaro, "Cybernetics," in Raul Rojas (ed.), The Encyclopedia of Computers and Computer History, London, UK: Fitzroy Dearborn Publishers, 2001: 219.

Peter Asaro, "Cybernetic Writings of Norbert Wiener," in Raul Rojas (ed.), The Encyclopedia of Computers and Computer History, London, UK: Fitzroy Dearborn Publishers, 2001: 220.

Norbert Wiener, "Information, Language and Society," in Cybernetics, or Control and Communication in the Animal and the Machine. Paris: Hermann and Co., Cambridge, MA: The Technology Press, and New York, NY: John Wiley and Sons, 1948: 155-165.

N. Katherine Hayles, "Liberal Subjectivity Imperiled: Norbert Weiner and Cybernetic Anxiety," in How We Became Post-Human: Virtual Bodies in Cybernetics, Literature and Informatics, Chicago, IL: University of Chicago Press, 1999: 84-112.

Herbert Brün, "Technology and the Composer," UNESCO, 1970.

Recommended:

Warren Weaver, "Recent Contributions to the Mathematical Theory of Communication," in Claude E. Shannon & Warren Weaver, The Mathematical Theory of Communication. Urbana, IL: University of Illinois Press, 1948: 3-28.

Norbert Wiener, "The First and the Second Industrial Revolutions," in The Human Use of Human Beings: Cybernetics and Society. Boston, MA: Houghton Mifflin, 1950: 136-162.

Peter Asaro, (2010). “Whatever Happened to Cybernetics?” in Günther Friesinger, Johannes Grenzfurthner, Thomas Ballhausen, and Verena Bauer (eds.) Geist in der Maschine. Medien, Prozesse und Räume der Kybernetik. Vienna, Austria: Verlag Turia & Kant, pp. 39-49.

Audio MP3

Week 10: November 9
Technology III: Trans-Humanism & Cyborgs

Required:

Donna Haraway, "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century," in Simians, Cyborgs, and Women: The Reinvention of Nature, New York, NY: Routledge, 1991: 149-181.

Martti Lahti, "As We Become Machines: Corporeal Pleasures in Video Games," The Video Game Theory Reader, Mark J. P. Wolf, and Bernard Perron (eds.), New York, Routledge, 2003: 157-170.

Recommended:

Manfred E. Clynes & Nathan S. Kline, "Cyborgs and Space," Astronautics (September, 1960): 27-31. Reprinted in The Cyborg Handbook, Edited by Chris Hables Gray, New York, NY: Routledge, 1995: 29-33.

Manfred E. Clynes, "Foreword," To Cyborg: Evolution of the Superman, Daniel S. Halacy, New York, NY: Harper and Row, 1965: 6-8.

Peter Asaro, "Cyborg," in Raul Rojas (ed.), The Encyclopedia of Computers and Computer History, London, UK: Fitzroy Dearborn Publishers, 2001: 221.

Week 11: November 16
Technology IV: New Media & Remediation
FINAL PAPER PROPOSALS DUE

Required:

Jay David Bolter & Richard Grusin, "Theory," in Remediation: Understanding New Media, Cambridge, MA: MIT University Press, 1999: 20-84.

N. Katherine Hayles, "Print Is Flat, Code Is Deep: The Importance of Media-Specific Analysis," Poetics Today, 25:1 (Spring, 2004): 67-90.

Watch: Ondi Timoner, We Live in Public, 2009, 90 min.

Recommended:

Lev Manovich, "What is New Media?" in The Language of New Media, Cambridge, MA: MIT Press, 2001: 18-55.

Henry Jenkins, "The Cultural Logic of Media Convergence," International Journal of Cultural Studies, 7(1), 2004, 33-43.

Watch: Web 2.0 ... The Machine is Us/ing Us (2007) Mark Wensch
New Interface Talks on TED: Anand Agarawala: BumpTop desktop (2007)
Blaise Aguera y Arcas: Photosynth (2007)
Johnny Lee: Wii Remote Hacks (2008)
Johnny Lee YouTube Video (2008)

Week 12: November 22 & 23
NO CLASS MEETING DUE TO THANKSGIVING!

Part IV: Media and Aesthetics

Week 13: November 30
Aesthetics I: Reproduction, Aura and Avant Garde

Required:

Walter Benjamin, "The Work of Art in the Age of its Technological Reproducibility," in The Work of Art in the Age of its Technological Reproducibility and Other Writings on Media, Cambridge, MA: Belknap Press, 2008, pp. 19-55.

Jacques Rancière, "The Aesthetic Revolution and Its Outcomes: Emplotments of Autonomy and Heteronomy," New Left Review, 14 : March-April, 2002, pp. 133-151.

Watch: Everything Is A Remix, Parts 1, 2, 3 and 4 (2015 REMASTER) Kirby Ferguson