Big Tech & Society: Policy & Activism
School of Media Studies
The New School
Spring 2022

Instructor: Peter Asaro asarop AT newschool.edu
CRN: 8890
Time: Tuesday, 6:00 - 7:50 pm (ET)
Location: Synchronous Online (ZOOM)

Course webpage is here: http://peterasaro.org/courses/2022BigTech.html

Course blog is here: http://bigtech2022.wordpress.com/

Course Description

A handful of internet companies have captured vast global markets for their products and services, and leveraged their platforms to capture even more. Several are now valued at more than $1 trillion, with greater wealth and reach than many countries. These companies and their technologies have become integral to our economy and reshaped our social lives. These companies are also increasingly being accused of holding monopolistic power, violating anti-trust laws, engaging in anti-competitive practices, violating individual privacy rights, engaging in unfair labor practices, enabling anti-social behaviors, contributing to political division, and empowering violent extremism including terrorism and genocide. Given the power and resources these companies have, and the great potential for both positive and negative impacts on society, how can the public hold them accountable?

This course will examine the social and legal issues raised by the biggest and most influential of these companies, from Amazon's growing monopoly over retail sales, to Google and Facebook's growing monopoly over advertising, to the impact on traditional media from newspaper journalism to film and television, to the rise of the sharing/gig economy, to the battle over net neutrality, to social media's anti-democratic effects, and to how the algorithms these companies deploy impact society and how much of their power is derived from the collection of personal data and its often biased analysis and application. In addition to analyzing the legal and social issues raised by the practices of these companies, we will examine the various policy proposals for reigning in their power, from anti-trust laws to privacy protections, we will consider what regulations might achieve a better society. We will also look at grassroots activism aimed at confronting the power of these companies. From boycotts to worker-led initiatives and platform co-operativism, we will consider the power of the people to shape these companies outside of governmental regulation.

Students will be required to make regular blog entries based on the assigned readings, participate in online class discussions via Zoom, and write two 7-9 page papers, or create short multi-media presentations, during the course of the semester.

COURSE REQUIREMENTS & GRADING:

Class Attendance & Participation 30%
Blog Entries & Comments: 30%
First Paper or Media Project 20%
Second Paper or Media Project: 20%

Class Attendance and Participation: 30%

You are expected to have thoroughly and thoughtfully read the assigned texts, viewed the assigned videos, and to have prepared yourself to contribute meaningfully to the class discussions. For some people, that preparation requires taking copious notes on the assigned readings; for others, it entails supplementing the assigned readings with explanatory texts found in survey textbooks or in online sources; and for others still, it involves reading the texts, ruminating on them afterwards, then discussing those readings with classmates before the class meeting. Whatever method best suits you, I hope you will arrive at class with copies of the assigned reading, ready and willing to make yourself a valued contributor to the discussion, and eager to share your own relevant media experiences and interests. Your participation will be evaluated in terms of both quantity and quality.

As this is a seminar, regular attendance is essential. You will be permitted two excused absences (you must notify me of your inability to attend before class, via email). Any subsequent absences and any un-excused absences will adversely affect your grade.

If you must take the class "asynchronously" due to scheduling or time-zone conflicts, you must make arrangements with me for your class participation at the beginning of the semester. In most cases this will consist of watching the posted videos of the weekly discussion, and posting an additional weekly blog entry with your reflections on the week's topic and readings (approx. 1 page or 500 words).

Blog Entries & Comments: 30%

You will be required to make weekly blog entries commenting on the assigned readings and any additional related material you discover on your own and wish to share with the class.

You will be required to create an account on WordPress (if you do not already have one), and will receive an email invitation to be added as an author to the private collective course blog. Everyone will be posting to a common blog page, and this will be readable by your classmates, but not by people outside of the class. When writing and making comments, you are expected to treat other students with the same respect and courtesy as you should in the classroom, and to cite the sources of any text or quotes you use in accordance with academic honesty policies.

You are also expected to read the posts of your classmates, and encouraged to comment on other people's posts each week. Posts will not be graded but I, and other students, will read them and occasionally comment on them. There will be 12 posts worth 2 Points (on-time) or 1 point (late) required through the semester (not required on days when papers/projects are due), thus 24 points, plus 6 points for comments on the posts of other students, totalling 30% of your grade.

Blog posts will be due before the start of each class. They are time stamped when you post them, and late posts will only receive half credit (1 point). There is no specific assignment for each post, but they should express your reactions to and reflections on your readings and the topic for that week.

First Paper or Media Project 20%
Second Paper or Media Project: 20%
There will be no final exam.

There are two research projects required for the semester. There are 2 options for each: Research/Analysis Paper Option, and Media Project Option.

First Paper or Media Project Due: March 8
Paper Length: 3000-5000 words (approx. 6-10 pages), Media Projects of equivalent effort

Second Paper or Media Project Due: May 11
Paper Length: 3000-5000 words (approx. 6-10 pages), Media Projects of equivalent effort

Project topics can address any aspect of the topics and materials discussed in class. Projects should include materials beyond what is directly covered in class, as appropriate for your topic. In other words, they should require research. You media journal and blog entires will provide many ideas for projects, as will class discussion. You should develop one of these into a more in depth analysis through additional research to try to answer a question, or argue a position, you feel is important.

Research Paper Option
This will take the form of a 3000-5000 word (Times New Roman, 12pt font, double spaced) term paper. You should draw upon sources from the course readings as well as beyond the course readings. You should cite your sources properly.

Media Project Option
Media Projects can take the form of film and video pieces, audio documentaries, websites, interactive media, performance pieces, infographics, a social media campaign strategy, or other ideas. In addition to the actual media product, you will need to submit a short written piece explaining your project, its motivations, methods and what you did to realize it.

Papers should be submitted to me in electronic form by email (Word Perfect, MS Word, PDF, HTML and plain TXT are all fine). All assignments are due at 6pm at the start of class on the day they are due. Late final papers will not be accepted, as I must turn in grades shortly thereafter.

READINGS

All readings will be available electronically, via the web, in PDF, MS Word, HTML, or similar format. You are welcome and encouraged to buy any of the books used.

LECTURE/DISCUSSION VIDEOS

All of the Zoom lecture/discussion sessions will be recorded. Recordings will only be made available to members of the class through a Google Drive.

NOTE: By attending this class you consent to being recorded.

Weekly Topics & Readings

Week 1: January 25
Course Introduction

Course Syllabus Overview