Course webpage is here: http://peterasaro.org/courses/2025MT.html
Course blog is here: http://MediaTheory2025.wordpress.com
This course is required of all first-semester Media Studies students. Media Theory provides an overview of the major schools of academic thought that have influenced the field of Media Studies, as they pertain to three central themes: Media and Power, Media and Technology, and Media and Aesthetics. The historical and philosophical roots of the discipline are emphasized through a wide variety of readings, discussions, and academic writing assignments.
This course is a survey of ideas. Media Studies is an inter-disciplinary field of study. We tend to assume that ours is an exceptional era, one unprecedented in its mediatization, unique in its digitality, its information- and image-centricity. But even if the conditions of our media environment are unprecedented, these claims of exceptionality are not new nor are the practices of thinking about and theorizing media and communication. In this course we will focus on the schools of thought that have shaped the study of media throughout the 20th century, and the theories that have lain the foundation for media studies in the 21st century. We will discover that media studies, as it emerged as an academic discipline, has borrowed from a variety of other fields, including literary theory, art history, anthropology, sociology, history, and philosophy, to name just a few. As we come to appreciate the interdisciplinary nature of media studies, we will also have to consider what distinguishes our field from others: What constitutes a medium? What is communication? And, furthermore, what is "theory" and what good is it to theorize the media, or any cultural practice or product, for that matter? We have time this semester only to survey the field to see the primary ways others have approached the study of media and, in the process, to acquire a vocabulary of theory and establish a set of questions we can apply to the study of media.
This course aims at a critical analysis of how media have changed (and are changed by) the social perception of reality, modes of social communications, and power relations, and are inextricably linked to social structures, life practices, cultural developments, and material technologies. To this end we will consider three fundamental areas: Aesthetics, Power and Technology.
Media Theory will serve not only as a foundational course for intermediate and advanced courses in the Media Studies Program, but as a sharp critical engagement of the roles the media play in our individual and collective experience. Selected viewing and listening assignments will supplement readings and provide material to work with in class discussions.
You are expected to have thoroughly and thoughtfully read the assigned texts and to have prepared yourself to contribute meaningfully to the class discussions. For some people, that preparation requires taking copious notes on or abstracting the assigned readings; for others, it entails supplementing the assigned readings with explanatory texts found in survey textbooks or in online sources; and for others still, it involves reading the texts, ruminating on them afterwards, then discussing those readings with classmates before the class meeting. Whatever method best suits you, I hope you arrive at class with copies of the assigned reading, ready and willing to make yourself a valued contributor to the discussion, and eager to share your own relevant media experiences and interests. Your participation will be evaluated in terms of both quantity and quality.
As this is a survey course, regular attendance is essential. You will be permitted two excused absences (you must notify me of your inability to attend before class, via email or phone). Any subsequent absences and any un-excused absences will adversely affect your grade.
If you must take the class "asynchronously" due to scheduling or time-zone conflicts, you must make arrangements with me for your class participation at the beginning of the semester. In most cases this will consist of watching the posted videos of the weekly discussion, and posting an additional weekly blog entry with your reflections on the week's topic and readings (approx. 1 page or 500 words).You will be required to make weekly blog entries commenting on the assigned readings and any additional related material you discover on your own and wish to share with the class.
You will be required to create an account on WordPress (if you
do not already have one), and will receive an email invitation to be added as an author to the private collective course blog. Everyone will be posting
to a common blog page, and this will be readable by your classmates, but not by people outside of the class. When writing and making comments, you are expected to treat other students with the same respect and courtesy as you should in the classroom, and to cite the sources of any text or quotes you use in accordance with academic honesty policies.
You are also expected to read the posts of your classmates, and encouraged to comment on other people's posts each week. Posts will not be graded but I, and other students, will read them and occasionally comment on them. There will be 12 posts worth 2 Points (on-time) or 1 point (late) required through the semester (not required on days when papers/projects are due), thus 24 points, plus 6 points for comments on the posts of other students, totalling 30% of your grade.
Blog posts will be due before the start of each class. They are time stamped when you post them, and late posts will only receive half credit (1 point). There is no specific assignment for each post, but they should express your reactions to and reflections on your readings and the topic for that week.
Questions Given:
October 20 (posted to the blog after class)
Answers Due: October 27
There will be a shoer essay midterm exam due before Fall
Break.
The Mid-Term Exam will be a Take-Home Essay Exam. Three (3) Exam Questions will be posted on the Blog assignment page (in lieu of the regular Blog Assignment). You are to choose one (1) Exam Question to answer in a 1000 word essay (approx. 3-5 pages, Times New Roman, 12pt font, double spaced)
IMPORTANT: Your paper should be submitted to me directly by email in electronic form (Word Perfect, MS Word, PDF, HTML and plain TXT are all fine). All quotations and references must be properly cited.DO NOT POST YOUR ANSWERS ON THE BLOG!
Proposals Due: November 10
Paper Due: December 17
Length: 3000-5000 words (approx. 12-18 pages)
There will be no final exam. Instead, a 3000-5000 word
(Times New Roman, 12p1t font, double spaced) term paper is due on the last day
of class. If that time will not work for you, you need to make other
arrangements at least ONE WEEK IN ADVANCE.
Paper topics can address any aspect of the topics and materials discussed in class. They can focus on the theories themselves, or in applying the theories to media phenomena. Papers should include materials beyond what is directly covered in class, as appropriate for your topic. The blog will provide many ideas for papers, as will class discussion. You will have to write a proposal for your paper, but you should be thinking about possible topics throughout the semester.
Your paper should be submitted to me in electronic form (Word Perfect, MS Word, PDF, HTML and plain TXT are all fine). Late papers will not be accepted, as I must turn in grades shortly thereafter.
You are expected to do your own writing for this class. While you may use generative AI creatively in you final project, you must carefully describe its use and your own original conrtibutions to your final project as part of your proposal and final paper. You may also use generative AI to correct and improve your grammar and use of language, but the ideas and arugments of your texts should be yours. Your weekly blog posts should be your own writing and ideas. Any and all use of generative AI should be disclosed in the assignment when you turn it in. Violation of this policy will be treated as plagarism.
Compromising your academic integrity may lead to serious consequences, including (but not limited to) one or more of the following: failure of the assignment, failure of the course, academic warning, disciplinary probation, suspension from the university, or dismissal from the university.
Students are responsible for understanding the University’s policy on academic honesty and integrity and must make use of proper citations of sources for writing papers, creating, presenting, and performing their work, taking examinations, and doing research. It is the responsibility of students to learn the procedures specific to their discipline for correctly and appropriately differentiating their own work from that of others. The full text of the policy, including adjudication procedures, is found at
http://www.newschool.edu/policies/# Resources regarding what plagiarism is and how to avoid it can be found on the Learning Center’s website: http://www.newschool.edu/university-learning-center/student-resources/
The New School views “academic honesty and integrity” as the duty of every member of an academic community to claim authorship for his or her own work and only for that work, and to recognize the contributions of others accurately and completely. This obligation is fundamental to the integrity of intellectual debate, and creative and academic pursuits. Academic honesty and integrity includes accurate use of quotations, as well as appropriate and explicit citation of sources in instances of paraphrasing and describing ideas, or reporting on research findings or any aspect of the work of others (including that of faculty members and other students). Academic dishonesty results from infractions of this “accurate use”. The standards of academic honesty and integrity, and citation of sources, apply to all forms of academic work, including submissions of drafts of final papers or projects. All members of the University community are expected to conduct themselves in accord with the standards of academic honesty and integrity. Please see the
complete policy here.
Lawrence Grossberg, Ellen Wartella & D. Charles Whitney,
Media Making: Mass Media in Popular Culture, Thousand Oaks, CA: Sage,
1998.
Vincent B. Leitch, Ed., Norton Anthology of Theory and Criticism, New
York: W.W. Norton, 2001.
Dominic Strinati, An Introduction to Theories of Popular Culture, New
York: Routledge, 1995.
W.J.T.
Mitchell's "U Chicago Media Theory Glossary"
Kristi Siegel, "Introduction
to Modern Literary Theory"
"How to Read Theory," James
Klumpp, University of Maryland All readings will be available electronically, via the web, in
PDF, MS Word, HTML, or similar format. Course Overview How to create a WordPress
Account, and make a Blog Entry Watch: "Secrets of
Silicon Valley: The Persuasion Machine" BBC, 45 min., 2017. Recommended: Watch: Douglas
Rushkoff, Generation Like (2014) PBS Frontline. Watch: Douglas Rushkoff,
Merchants of Cool (2001) PBS Frontline Watch: Douglas
Rushkoff, Digital Nation (2010) PBS
Frontline Required: Mark Hansen,
"Media Theory," Theory, Culture & Society, 23(2-3) (2006):
297-306. Recommended: Georg
Stanitzek, "Texts and Paratexts in Media," Critical Inquiry 32.1
(Autumn 2005): 27-42. Watch: Marshall McLuhan clips on CBC Required: Watch: Noam Chomsky interview on
"Why Philosophy?," YoutTube Video, 3 min. Watch: Noam Chomsky interview on
"Understanding Reality," YoutTube Video, 19 min. Watch: Bertrand Russell interview
on "Mankind's Future and Philosophy," YoutTube Video, 13 min. Recommended: Mediology Maps by Martin Irvine Required: Edward
Bernays, Propaganda, Horace Liveright Inc., 1928, pp. 1-61 and
135-153. Watch: Mark Achbar and Peter
Wintonick, Manufacturing Consent: Noam Chomsky and the Media, 1992,
167 min. Recommended: Watch: Adam Curtis, The
Century of the Self, 2002, 235 min. Watch: Jeff
Hancock, "The Future of Lying," Ted Talk, September 2012, 18 minutes. Joseph
Goebbels, "The Führer as a Speaker," German Propaganda Archive, Calvin
College, 1936. David
Vaughn, "The Master's Voice," The Guardian, October 8,
2008. Joseph
Goebbels, "Knowledge and Propaganda," German Propaganda Archive, Calvin
College, 1934. Required: Watch: Jon Stewart on
Crossfire, 2004. Watch: Eli
Parser, "Beware Online 'Filter Bubbles'," Ted Talk, March 2011, 9
minutes. Recommended: Watch: Sidney Lumet, Network,
MGM, 1976, 121 min. Required: Recommended: Alexander R.
Galloway, "Protocol," Theory, Culture & Society, vol. 23 (2006):
317-320. Watch: Glenn
Greenwald and Laura Poitras Interview with Edward Snowden Part
I, 12 min., The Guardian, July 9, 2013, and Part
II, 7 min., The Guardian, July 8, 2013 Required: Watch: The
Persuaders (2004) PBS Frontline Recommended: Judith Butler,
Gender Trouble: Feminism and the Subversion of
Identity. Required: Recommended: http://en.wikipedia.org/wiki/Science,_technology_and_society Required: Recommended: Required: John
Lanchester, "You Are the Product," London Review of Books, August 17,
2017. Watch: Jeff Orlowski, The Social Dilemma
NetFlix, 2020, 94 min. Watch: Lucy Suchman, "What is AI? Part 2" AI Now, July 19, 2023, 33 min. Recommended: Watch: Meredith Whittaker, "What is AI? Part 1" AI Now, July 19, 2023, 22 min. Watch: VPRO Documentary, "Shoshana Zuboff on surveillance capitalism,"
You Tube, December 20, 2019, 50 min. Watch: Lilly Irani, "The Labor that Makes AI "Magic"," AI Now, July 7, 2016, 7 min.
"Five Skills a Good
Theorist Must Master," James Klumpp, University of Maryland
"Heuristics for
Studying Theory," Vincent Leitch, University of Oklahoma
"Hints
on How to Read Theory," Michelle Murphy, University of Toronto
READINGS
Part I: What is Media
Theory?
Week of Monday, September 1
LABOR DAY: NO CLASS
Week 1: September 8
Introduction
Week 2: September 15
What is Media? What is Media
Theory?
The World is a Global Village (1960)
McLuhan predicts 'World Connectivity' (1965)
A Pop Philosopher (1965)
Oracle of the Electronic Age (1966)
McLuhan and Mailer Go Head-to-Head
(1967)Week 3: September 22
What is Theory?
MediologyMap.html
AppliedTheory.jpg
WhyMediology.htmlPart II: Media and Power
Week 4: September 29
Power I: Deception & Propaganda
Week 5: October 6
Power II: Ideology & The Public Sphere
Week 6: October 13
Power III: Discipline and
Control
Watch: Laura Poitras, "Citizen Four,"
2014, 114 minutes.Week 7: October 20
Power IV: Bias and Representation
MIDTERM QUESTIONS POSTED
Watch: 430
Demographics (2008) TheOnion.com
Part III: Media and Technology
Week 8: October 27
Technology I: Science & Technology Studies
MIDTERM EXAMS DUE
Week 9: November 3
Technology II: Cybernetics, Cyborgs &
Information
Week 10: November 10
Technology III: AI Threats, Algorithmic & Data Justice
FINAL PAPER PROPOSALS DUE
Required:
Watch: Web 2.0 ... The Machine is Us/ing Us (2007) Mark Wensch
Watch: Jon Stewart, Jon Stewart On The False Promises of AI, Daily Show, April 1, 2024, 15 min.
Recommended:
Required:
Watch: Kirby Ferguson (2015 Remaster) Everything Is A Remix, Parts 1, 2, 3 and 4, 37 minutes.
Recommended:
Watch: (Re)Creativity: Remixing and Copyright (2007) Larry Lessig on TED
Stanford Encyclopedia of Philosophy: Kant's Aesthetics and Teleology
Required:
Herbert Brün, "The Listener's Interpretation of Music, 1970"Herbert Brün, "Technology and the Composer," UNESCO, 1970.
Herbert Brün, "...to hold discourse-at least-with a computer..", 1973.
Watch: Kirby Ferguson, "Is Creativity Dead?"New York Times Op-Doc, November 26, 2024, 5 minutes.
Watch: The Real Reason Why Music Is Getting Worse, Rick Beato, 13 minutes.
Recommended:
Required:
Jonathan Sterne (2008) "The MP3 as Cultural Artifact," New Media & Society, Vol8(5):825–842.
Joe Coscarelli (2024) "How Big is Taylor Swift," New York Times, May 17, 2024.
Recommended:
Listen: "Around the World On The Phonograph" Thomas Edison (1888)
"To President Benjamin Harrison" Lord Stanley (1888)
"The Electric Light Quadrille" Issler's Orchestra (1889)
"Message to Posterity" Florence Nightingale (1890)
"Personal Speech to the Future" P.T. Barnum (1890)
"Campaign Speech excerpt" Grover Cleveland (1892)
"Columbia Exposition March" Gilmore's Band (1893)
"The Star Spangled Banner" U.S. Marine Band (1895)
"Yazoo Dance" Sousa's Grand Concert Band (1895)
"Speech to the Republican Convention" William McKinley (1896)
"The Serenade" Vess L. Ossman (1897)
"Sentiments on the Cuban Question" Buffalo Bill Cody (1898)
Required:
Susan Sontag,"The Image-World," inOn Photography, New York: Picador, 1973: 153-180.
Recommended:
Watch: Guy Debord, La Société du Spectacle (1973), 88 min.
Guy Dubord, The Society of Spectacle, Rebel Press, 1967.
FINAL PAPER/PROJECT DUE: December 17
Submit (electronically) Final Paper/Projects Due by 8pm ET, Wednesday, December 17.